Together, Goops Unlimited publishers Barbara Ross and Nicholas Beatty have embarked upon a crusade to bring quality storybooks and activity books into the lives of contemporary families.

Using the platform the historic Goop characters provide, Goops Unlimited is enabled to bring discussions of manners and polite behavior back as a topic of popular conversation. In addition, through the introduction of Family Academy, loving parents, educators and mentors are provided with fun activities to enhance the lives of children in their lives.